BRAND STRATEGY
BLUEPRINT WORKSHOP
Join the in-person workshop where passionate leaders redefine brands with soul & purpose.
August 3, 2024 | 9am - 5pm
Work Folk, Makati
✅ Master brand strategy essentials.
✅ Uncover your core personal and business values.
✅ Craft a distinctive and powerful brand identity.
✅ Receive invaluable feedback from fellow passionate leaders
❌ This is not a just a seminar, but an action based workshop where you’ll be doing the active work of brand identity strategy
❌ Not for beginner businesses. Must have track record of sales and clear intention to scale impact beyond profit
Join brands like Hiraya - Wellness Resort, The Mixed Life Academy, and Prolift who have joined us in saying goodbye confusion and hello clarity!
STUDENT FEEDBACK:
“Thank you so much, Gen and team! You are AMAZING!”
“The brand strategy workshop was an amazing experience. The perfect blend of individual reflection and group interaction allowed me to focus on my business while gaining fresh perspectives from others. Gen's guidance and resources were invaluable. I was initially nervous as a first-time in-person workshop attendee, but the supportive and thoughtful atmosphere immediately put me at ease. I felt genuinely cared for by the entire team.
The biggest revelation was the power of aligning my business with my personal story and values. I realized that my teaching background and my mission for relevant life skills are core parts of my brand identity. I’m also grateful to have discovered a strong alignment between my personal and business values. This clarity gives me the confidence to show up authentically in my business and create genuine connection with my tribe.
I also understand now that brand strategy is a long-term commitment. I have to actively work in putting my learnings and realizations into action and consistently express them in my business.”
— Ashley Nica Diaz | Web Designer + Strategist, BSB Workshop student
IN THIS WORKSHOP, YOU WILL:
Master the brand strategy essentials
Create a unique brand identity roadmap
Discover your core personal and business values
Align your brand with your authentic self
Learn how to never need to compete on “price”
Give & receive feedback from fellow passionate leaders
WHO IS THIS FOR?
This event is for KOL’s (Key Opinion Leaders), Thought leaders, and passionate BUSINESS OWNERS who:
✅Want to build a business that is aligned with who they are, their story, and their personal values
✅Desire to create a brand that is a scaled version of their dreams and vision to the world
✅Aspire to create brand loyalty
✅Want to learn what truly makes their brand standout so you never need to compete on “price”
✅Want to make a significant dent in the world
✅Are ready, open, and willing to do the ACTIVE WORK of creating a long term, soulful brand strategy
“Gen guided me to unearth the hidden gems within myself & my brand to propel me towards remarkable breakthroughs. I found myself effortlessly at ease as I shared my experiences with her, sharing my deepest insights and vulnerabilities without reservation.”
— Jho-Anne Tacuboy Financial Advisor
PROGRAM COVERAGE
You’ll be going through a series of exercises that’s designed for you to think outside of the box and see your business from a high level, more visionary perspective. Our process of brand strategy starts with the self and progresses to reflecting about the brand. This is the process that has produced my clients the best results.
#1: Personal Anchoring
(Value: PHP 35,000)
You will clarify your own values and dreams as the foundation of your business. You are the deepest root of the business you’re building.
#2: Brand Identity Alignment
(Value: PHP 50,000)
You will do activities to help discover your brand’s IDENTITY: unique message, mission, vision, and brand values that are congruent or compliment with your personal values..
#3 Brand Positioning
(Value: PHP 50,000)
You will establish how you want your brand will be perceived in the market, focusing on customer and competitor analysis and what makes you unique compared to others in your industry.
VENUE
WORK FOLK, MAKATI
M1 Tower, H.V. Dela Costa, Makati, Metro Manila
DON’T TAKE IT FROM ME,
TAKE IT FROM OUR CLIENTS:
Geniely Cruz is a brand strategist with over 10 years of experience branding, marketing, and graphic design.
Graduated with a Bachelor’s Degree in Business Administration and Majored in Marketing Management in University of Santo Tomas.
A Positive Psychology Practitioner and Professional Leadership & Performance Coach - equipped with tools to help create a holistic, action-forward, values-based approach to branding
Collaborated with local and global companies within the Philippines, United States, Hongkong, Singapore, South Africa, and Australia
Extensive experience in serving businesses of more than 24 different niches
Produced more than 3,000 unique graphic designs, served as the creative and content head for 4 published books and counting
MEET THE FACILITATOR
✺ FAQS ✺
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Nope. No design related output for this workshop. Well be focused on creating your own unique brand essence, what makes you stand out, and how you can capitalize on your personal stories in creating a brand bigger than yourself.
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Yes. 30 days money back. Just ask :)
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It’ll be different for each business. An example scenario would be you hiring a brand designer to design or redesign your logo, website etc, or gathering your team leaders to discuss the newly set brand values. I’ll be answering these questions in detail at the workshop!
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Please bring a pen, jacket or blazer. Bottled water is provided, but in case you need more, bring your own water flasks.
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Snacks, coffee, and tea will be provided.
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Each student must take full responsibility for their health and well-being at all times. If you feel unwell, please notify us immediately. We will arrange credit for future seminar schedules or programs.
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This workshop is not for beginner businesses. Business must have validated demand of their offer + clear intention to scale impact beyond profit.
INVESTMENT RATES:
📍Regular rate: P30,000 P11,500
📍Early bird offer (Til July 26, 2024): P9,500
📍Reservation fee: P2,500
MONEY BACK GUARANTEE:
If you are unhappy after the workshop, you have a 100% money back guarantee within 30 days.
No questions asked. Just email at genielycruz@gmail.com
Join these brand owners who have taken the first step with us towards authentic and soul-led branding!