GEN’S ORIGIN STORY:
It was 2016, I just got my business degree and felt invincible.
Marketing? Nailed it.
Branding? I’ll tell you ALL about it.
Sales? Let me bring out my whiteboard for you.
Eventually, I felt ready to serve clients and started selling marketing and branding strategies and my clients loved them!
But the most frustrating part is: the strategies stayed as…strategies. Clients didn’t take action even though the plan was concise and resonated with them.
These are common beliefs that sabotaged my clients’ success:
“What if this doesn’t work?”
“What if I fail?
“Not sure if I can sustain this”
“I don’t deserve more money”
“Is this strategy modern enough?”
And so on…
This lead to me realize that information wasn’t enough to support you because of the self doubts and crippling beliefs.
THINGS NEEDED TO CHANGE…
SO HERE’S WHAT I DID:
I combined brand strategy, positive psychology, and leadership coaching
I studied to become a positive psychology practitioner and went through leadership and performance coaching training. I learned how to empower, not just inform or tell you what to do. To disarm limiting beliefs and ignite self-confidence. Strategy became personal transformation.
Fast forward: "Dash of You" was born. It blends business with emotional intelligence, crafting powerful, brand strategies. I believe a thriving business starts from within you, and I'm here to be your guide, confidante, and cheerleader.
Magic begins when stories are told in brave spaces. Let’s work together to unlock your brand’s true potential!
THE VISION:
To infuse soul & humanity in the business world — one brand at a time.
Due to the rise social media, the real meaning of “branding” has been oversimplified to “aesthetics.” BRANDING is more than just a logo and tagline. It's the beating heart of your business, infused with your mission, vision, values, and purpose.
Dash Of You is all about helping entrepreneurs, founders, and business owners discover their unique brand anchors and translate it into brand identities that not only radiate authenticity but most importantly, is geared towards generating revenue.
I’ve unlocked my own "brand anchor" – the place where my personality, values, and strengths perfectly intersect with my business.
Now, I guide others on this transformative journey as well. My approach on brand strategy is focused on:
Embracing your individuality
Amplifying your strengths
Building offers that resonates with your ideal audience and are grounded in your own unique identity
Now, I get to see my clients' faces light up as their brands come to life. They start attracting their ideal customers, building meaningful connections, and experiencing success within their own terms.
FLIPPING THE SCRIPT ON BRANDING
From course and information hoarding
To stepping back and strategizing your next move
From being a follower of big brands
To building your own movement
To finding your inner brand compass
From chasing market trends
To bringing out your own uniqueness
From copying competitors
To being THE only option
From being just another option
To standing out in way that’s unique to you
From drowning in the sea of competition
I committed to a new way of approaching business — One that is guided by my core values, personality and strengths.
Since then, my level of happiness, quality of relationships, and fulfillment has been unshakeable. All because I have grounded my brand in a more holistic way. You deserve the same.
On a mission to develop soulful businesses through values-centric brand strategy
✧.*
On a mission to develop soulful businesses through values-centric brand strategy ✧.*
Core Values
Soulfulness
A brand’s soulful is developed when the business is grounded in the founder/owner’s strengths, beliefs, and personal values.
Sensitivity
Empathy & respect towards different perspectives through active listening & open communication.
Co-Creation
The willingness to work together, share energy, and combine efforts to achieve a common goal.
Brand Evolution
The openness to allow the brand to evolve by challenging limiting beliefs, comfort zone, & blindspots.
Education & Training
Business Graduate Major in Marketing Management at University of Santo Tomas
Brand Strategy Fundamentals with Anella Hanson of The Futur
Member and Former Tribe Leader at the Freelance Movement Tribe
Positive Psychology Practitioner | Graduate of Life Success Academy
Social Media Academy Graduate
Graduate of Leadership Coaching Masterclass by Coach Gina Katigbak
