Brand feeling outdated?

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Reinvent your brand to what’s true to you 💖

I've worked with over 25 different industries in the past 10 years, and I can help you rebrand your business from lifeless to soulful, regardless of your industry.

Revive your current brand into a more solid expression of who you are while positioning yourself as authority

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Rediscover your new brand identity in 1-2 weeks. No long and draggy contracts that take forever to finish

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Regain clarity and tangible peace of mind with a rebrand strategy geared towards helping you get more raving fans!

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"Gen helped us shape a more solid and accurate representation of our true values. This newfound clarity will serve as our tangible compass."

Golda, General Manager at Hiraya Wellness Resort and Ecopark

(Didn’t receive clarity? I’ll refund you.)

"I’ve been working with Gen for a couple years now and the experience has been so influential and helpful to my growing business!"

Dr. Jenn, Coach and Founder of The Mixed Life Academy

A good offer is not enough anymore

In this era…

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Buyers also want to know if your business is aligned with their values.

So if you’ve always been "wishy washy" with your message, impact, and values — you're likely to keep attracting the wrong audience.

Consumers are smart, cautious, and they’re not afraid to call out companies who use smell sleezy, deceptive and emotionally manipulative marketing tactics.

They want A-U-T-H-E-N-T-I-C-I-T-Y. (I’m sure you know that well!)

If you don't know your brand's purpose, your customers won't either 😖

You're missing out on a valuable opportunity to connect with customers. Here are other common branding problems my clients experience:

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Spending $$$ on biz mentors, coaches, or agencies to get expert opinion, but the experience is almost always disappointing.

Wasting years working on your brand, but somehow with all the improvements, you're still attracting low ball clients.

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Sacrificing a ton of energy for branding instead of thinking about other important aspects of your business (like business dev, expansion).

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Jumping from trend to trend, hoping that the next social media app or AI tech will fix the lack of brand clarity.

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Becoming a chronic shape shifter, always making big changes to your brand because you don't know who you are.

If these resonate with you, then you need a rebrand strategy.

Meet Gen — your new rebrand strategist.

Unlike the information you’d get on the internet, you’ll only get feedback that matters to your unique situation.

Get a thorough reassessment on your critical problems in your current brand identity

Rediscover what ACTUALLY makes your brand unique and special

Receive a co-created rebrand roadmap that will serve as your tangible PEACE OF MIND as you continue building your brand with real raving fans!

Choose your sprint program

Unlike overly comprehensive brand strategies out there that take months to finish, we prefer to give clarity the fastest way possible. Hence: STRATEGY SPRINTS. We’ll do focused & guided work for 1-2 weeks on refining your brand strategy and messaging. Our programs are also collaborative in nature — meaning you will always be in the driver seat, and I’ll be right beside you redirecting you to where you want to be.

Clarity Seeker

$159

We’ll identify your current branding problems and remove confusion in 1 hour via Zoom

Core Finder

$299

We’ll rediscover your brand’s strengths and repackage it better in a 2 hour workshop via Zoom

or ₱16,000

✅ Get a high level assessment on the immediate blindspots of your current brand identity followed by actionable insights of a brand expert

✅ Ask me anything about branding, marketing, and design within the time frame

or ₱9,000

✨ Recommended ✨

✅ Everything in the ‘Clarity Seeker’ Plan

✅ Experience our tried and tested Core Values Workshop:

➕ Engage in self reflection on your life stories that shaped you as a brand and understand your motivations as a business owner

➕ Discover what REALLY makes your brand magnetic and walk away with clarity, courage, and confidence knowing your brand’s superpowers

➕ Establish a solid foundation for a brand that lasts and withstands any trend

✅ Everything in the ‘Core Finder’ Plan

✅ Get a co-created rebrand compass that will serve as your tangible clarity and solid direction for years and years.

✅ Rebrand Roadmap will touch the following crucial topics:

➕ BRAND SOUL (who you are)

➕ BRAND MESSAGE (what you say and how you speak)

➕ BRAND IMPACT (how you make people feel)

✅ In person or Via Zoom; 2 weeks total

Compass Builder

We’ll build you a rebrand roadmap — a new reliable brand compass you will use for years and years. All done in a 2 weeks

DM me and let’s chat if this program is right for you!

Real people,

Real transformations

"Thank you Gen, you truly are an angel and a gem!"

Vivi, Client Services Manager

"I'm a very reserved person but Gen gave a connection that was sincere in all forms. I was easily got comfortable with her."

Lei, Accredited Real Estate Agent

"Gen was a catalyst of transformation. She guided me to unearth the hidden gems within myself."

Jho Anne, Financial Advisor

"You exceeded my expectations, you provided me a clearer path on who I am, and uncovered my superpowers"

Aeza, Social Media Manager

"Gen strengthened my decision making of choosing the career I most love."

Fei, Graphic Illustrator & Storyteller

"Gen skillfully identified the discrepancies in our values, mission, vision statements, offering valuable insights for improvement."

Golda, CEO of Hiraya Wellness Resort and Ecopark

Click or Hover over our old mission-vision statements

Mission vision statements are more than just fancy words you stick inside the elevator of your company building. It’s more than just good copywriting.

It's about finding the true ESSENCE and connection between the business owner and the business, and communicating that by choosing the right messaging, verbal, and visual elements.

How to Start

DM me on Instagram 📜

Before you proceed, I’d like to have a casual chat with you to assess whether our programs would be helpful for you.

Step 1

We’ll check if you’re qualified 📧

Once confirmed that you’re qualified for a rebrand, we’ll send you the payment information.

Step 2

Start by DM-ing me on Instagram!

Settle Payment & Join the Call 🕺

Settle the payment and get ready for the sprint that will revive your brand from lifeless to soulful!

Step 3

Hello! Hi!

Hello! Hi!

Heyyyy! I’m Gen 💃

I’m a brand strategist based in the Philippines with over 10 years of experience branding, marketing, and graphic design.

I graduated with a Bachelor’s Degree in Business and Majored in Marketing.

I've collaborated with companies within the Philippines, United States, Hongkong, Singapore, South Africa, and Australia.

I have extensive experience in servicing businesses of more than 24 different industries including Saas, Coaching and Consultancy, Startups, Financial Planning, Business Solutions, Mom and Parenting Industry,E-commerce, Fashion Retail, Social and Business Organizations, Clinics, Nutritionists, Hotel and Hospitality, Government Retail Merchandise etc.

My team and I have produced more than 1,500 unique graphic designs, served as the creative head for 4 published books.

 Frequently asked questions

  • A couple of things you can expect from me:

    1. I will ask for 1-2 video calls a week to discuss important matters and align our goals.

    2. I value collaboration - meaning we are partners doing this project together. So I need your commitment, cooperation and energy for the time we work together.

    3. I appreciate sensitivity and cautiousness. Every client I meet has different emotional threshold, preferences, and tolerance. I make it a point to provide empathy & respect towards different perspectives through active listening & open communication.

    4. I treasure a brand’s soulfulness - I believe that a business becomes soulful when it’s an extension of the of the owner’s strengths, beliefs, and personality.

    5. The desire to evolve and advance by stepping out of your comfort zone and challenging limiting beliefs & blindspots

  • This totally depends on many aspects. To help you think whether Dash of You is for you here are some points to consider:

    This is for you if:

    - You feel like you’ve exhausted all DIY methods

    - You’re ready for a brand identity that will stand the test of time

    - You’re itching to make an impact to your customers, to the world, and to your own journey

    - You’re done experimenting and want real answers

    - You’re ready to set aside sales and marketing goals for the time that we work together

    - You’re willing you to examine your personal energy to improve your business outcomes

    - You’re open to self reflection and talking about uncomfortable topics in relation to your business

    - You’re willing to do this strategy sprint with me and focus for the next 1-2 weeks —Meaning you will put your mental space, energy, and time to focusing only on your brand direction.

    This is NOT for you if:

    - You’re looking for a “done for you” project

    - You’re starting the business from the ground up

    - You don’t have an offer yet

    - You have no idea who your market is yet

    - You need just a logo or website

    - You are not comfortable talking about passions, values, and self awareness

    - And lastly, you see your business as your alter ego and you want to keep it that way.

  • At the moment, I accept payments via Paypal, Gcash, Maya, BPI, Unionbank or Wise.com (for bigger foreign transactions). Please DM me if you have any other payment preferences.

  • A rebrand strategy are for established businesses who have lost their way in the process of building their business. They already know their market, already have established offers — but maybe the market and landscape have changed, or owner has shifted priorities. This doesn’t necessarily mean changing brand assets (logo, color palette etc.), but it’s more on brand redirection and clarity.

    On the other hand, I offer regular brand strategy to new businesses who are still building from the ground up. Approach is very different because most of the time clients are still in the experimentation stage and would not want to invest in something permanent yet.

  • With over 10 years of consultancy, I’ve narrowed down my process to discussing what matters, I’ve noticed that some brand strategies sold online are too long and full of fluff to make these strategies seem more comprehensive. If everything is important, nothing is.

    That’s why I created Dash of You. Our rebrand programs are also called “strategy sprints” where we put our full focus on brand strategy for 1-2 weeks. In many of my client’s cases, it just took one to three aha moments for them to pivot into true transformation.

  • The success of branding is not directly measured by numbers but rather by long-term brand reputation. If you need to increase your awareness, traffic, and conversion rates — what you need is marketing help, not branding. I also wrote a post about the difference between branding vs. marketing here.

  • Timelines will vary depending on what program you’ll get. Here’s a summary of what you get:

    1. Problem Seeker - You get 60 minute assessment via Zoom on critical problems in your current brand identity.

    2. Virtue Finder - You get 2 hour total video call via Zoom on critical problems in your current brand identity followed by our signature core values workshop to uncover your brand’s true strengths.

    3. Roadmap Builder - We will co-create rebrand roadmap in a 1-2 week strategy sprint.

    You can see more detailed timeline, rates, and inclusions here.

  • Though our main programs are designed to support the business owner only — as they are the ones who can dictate the core, heart, and direction of the brand, we have had cases where we conducted team workshops with the owner together with the other leaders of the company. For more inquiries, email Gen directly at genielycruz@gmail.com or DM on Instagram.

  • A Dash of You is online based. However, we’re working on having a physical office sometime soon.

    For Metro Manila residents, if my schedule permits, we can arrange for an in person meeting. Please email me for inquiries genielycruz@gmail.com

  • I can’t — Because part of the work comes from you. My approach is highly collaborative, interactive, and will involve your insights, perspective, and input. What I can assure is I care about you (a lot). I do everything I can to be a proper guide and an instrument to your business becoming more authentically you. I will provide the space for creative and courageous thinking, we will make time for tough conversations and discuss fears surrounding business. I’ll make sure you feel seen, heard, and empowered. You may read my client success stories here

Your story is full of hidden gems.

Together, let's unlock your strengths and build a brand that represents who you are.

This is your story: