Brand Identity Packages

If you are a small to medium business owner looking to build a brand that truly represents who you are, this is for you! We’ll customize a brand strategy that will carry your brand to its aligned, authentic, and abundant potential.

Brand Identity is the soul of your business.

Branding goes beyond logo designing.

Brand identity is what makes your business human and personable. Without it, you’ll constantly struggle what sets your brand apart in a sea of competition where everyone claim to be “the best.”

What is Brand Identity?

Brand Strategy is a powerful tool you can use to make your business stand out. It usually has 3 main components:

  • Brand personality (Who you are) - mission, vision, values, story.

  • Verbal Identity (How you speak) - tagline, messaging, tone, voice.

  • Visual Identity (How you look) - logo, colors, typography, elements.

My team and I are here to guide business owners like you in crafting a soulful and values-centric brand strategy. Our holistic approach goes beyond design output, focusing on aligning your business with your core values and personal beliefs.

Core Clarity

Designed for those who need quick alignment and direction, this package is ideal for business owners who want to DIY their branding or have a team but require guidance.

$297

Inclusions:

  • 2-hour Video Call Workshop

    • Interactive Workshop via Zoom on uncovering your core values and strengths

  • Brand Personality (mission, vision, core values and definitions, brand story)

  • Verbal Identity (key message, tagline, voice, tone, language, keywords)

  • Visual Identity (logo, typography, color palette, graphic elements, imagery, brand guide)

Benefits:

  • Quick alignment and direction for your brand.

  • Affordable solution for those with a limited budget.

  • Clarity on your brand's core values and how to align them with your business.

Smart Strategy

Brand Identity Packages

Impactful Identity

Created for those seeking a comprehensive, done-for-you solution that covers everything from brand strategy to visual and verbal identity design.

$1997

Inclusions:

  • 2-hour Video Call Workshop

    • Interactive Workshop via Zoom on uncovering your core values and strengths

  • Brand Personality (mission, vision, core values and definitions, brand story)

  • Verbal Identity (key message, tagline, voice, tone, language, keywords)

  • Visual Identity (logo, typography, color palette, graphic elements, imagery, brand guide)

Benefits:

  • Comprehensive, end-to-end branding solution for a seamless experience.

  • Single point of contact throughout the branding process.

  • Custom brand kit and detailed brand guidelines for consistent brand usage.

Crafted for those ready to commit to a long-term plan for building or rebuilding your brand. This package offers a written guide providing stability and a clear path forward.

$997

Inclusions:

  • 2-hour Video Call Workshop

    • Interactive Workshop via Zoom on uncovering your core values and strengths

  • Brand Personality (mission, vision, core values and definitions, brand story)

  • Verbal Identity (key message, tagline, voice, tone, language, keywords)

  • Visual Identity (logo, typography, color palette, graphic elements, imagery, brand guide)

Benefits:

Add link to sample — hiraya, a dash of you

  • Concrete direction and guidance for building or rebuilding your brand.

  • A long-term plan that provides stability and a clear path forward.

  • Expert assistance in creating brand foundations, messaging, and target market insights.

Package 1:

Core Values Discovery

Are you seeking clarity and direction for your brand but have a limited budget to hire a brand strategist? Our Core Values Discovery package is the perfect solution. Designed for those who need quick alignment and direction, this package is ideal for business owners who want to DIY their branding or have a team in place but require guidance as the CEO.

During a 1:1 interactive workshop conducted over a two-hour video call via Zoom, we will uncover your life story, core values and how you can align them with your business to create a magnetic and personable brand.

    • Those who need quick alignment and direction

    • Business owners with lower budgets

    • Individuals who want to DIY their branding or have a team in place but need clarity as the CEO

    • Entrepreneurs who are still new to the business world

    • Approximately 2-hour video call via Zoom

    • An interactive workshop to uncover your life story, core values, and their alignment with your business

    • Quick alignment and direction for your brand.

    • Affordable solution for those with a limited budget.

    • Clarity on your brand's core values and how to align them with your business.

    • Gain a deeper understanding of your brand's identity and purpose.

    • Develop a more authentic and personable brand that resonates with your target audience.

    • Establish a strong foundation for your brand's messaging and communication.

  • One time fee of $197

    2 hour intensive workshop via Zoom.

Package 2:

Strategy Essentials

If you're ready to commit to a long-term plan for building or rebuilding your brand and need concrete direction, our Strategy Package is tailored for you. This package offers an actual guide that can be used for your website and other brand elements, providing stability and a clear path forward.

The Strategy Package encompasses essential components such as brand foundations and brand messaging.

    • CEOs who already have a graphic designer on their team but need a brand strategist’s assistance to dictate the direction

    • Business owners who are serious and committed to a long-term brand-building/re-building plan

    • Individuals who acknowledge the need for external help and guidance

    • Entrepreneurs who have tried various options on their own and are now ready for expert assistance

    • Core Values Discovery session (included in Package 1)

      • 2-hour video call via Zoom - interactive workshop to uncover your life story, core values, and their alignment with your business

    • Brand Foundations (who you are):

      • Core values and descriptions

      • Mission statement

      • Vision statement

      • Brand story

    • Verbal Identity (how you speak):

      • Primary message

      • Voice and tone

      • Language

      • Buzzwords and vocabulary

      • Tagline

    • 3-4 consultation calls

    • Concrete direction and guidance for building or rebuilding your brand.

    • A long-term plan that provides stability and a clear path forward.

    • Expert assistance in creating brand foundations, messaging, and target market insights.

    • Establish a cohesive and consistent brand identity across all touchpoints.

    • Attract and engage your target audience with a compelling brand story and messaging.

    • Stand out from competitors by positioning yourself as a solution to their pain points.

  • One-time fee of $997.

    Timeline of 2-4 weeks.

Package 3:

Brand Identity Intensive

If you're seeking a comprehensive, done-for-you solution that covers everything from brand strategy to visual brand identity design, our Brand Identity Intensive Package is perfect for you. Designed for those who want a seamless branding experience and prefer to work with a single point of contact throughout the process, this package includes everything from Package 2. Additionally, you will benefit from four follow-up consultations and receive a custom brand kit tailored to your business, including a logo, color palette, font recommendations, graphic elements (if needed), and detailed brand guidelines on how to use your brand kit effectively.

With our Brand Identity Intensive Package, you can confidently dive deep into building your brand, knowing that every aspect is expertly handled.

    • Business owners who want a comprehensive, end-to-end branding solution

    • Individuals who prefer a single point of contact and a seamless branding experience

    • Entrepreneurs who are stable and ready to invest in their brand's success

    • Those committed to building a strong and impactful brand presence

    • Core Values Discovery session (included in Package 1)

      • 2-hour video call via Zoom - interactive workshop to uncover your life story, core values, and their alignment with your business

    • Brand Foundations (who you are):

      • Core values and descriptions

      • Mission statement

      • Vision statement

      • Brand story

    • Verbal Identity (how you speak):

      • Primary message

      • Voice and tone

      • Language

      • Buzzwords and vocabulary

      • Tagline

    • Visual Identity (how you look):

      • logo

      • color palette,

      • typography

      • graphic elements (if needed)

      • Detailed brand guidelines on how to use your brand kit effectively

      • Three logo revision requests to ensure your brand identity aligns perfectly with your vision

    • 4 consultation calls

    • Concrete direction and guidance for building or rebuilding your brand.

    • A long-term plan that provides stability and a clear path forward.

    • Expert assistance in creating brand foundations, messaging, and target market insights.

    • Present a professional and polished brand identity that reflects your values and resonates with your audience.

    • Create a memorable and visually appealing brand presence with a custom logo, color palette, and graphic elements.

    • Establish a strong brand reputation and credibility, leading to increased trust and customer loyalty.

  • One-time fee of $1,997.

    Timeline of 4-6 weeks.

Choose what empowers you.

At A Dash of You, we're passionate about helping you build a brand that aligns with your values and represents who you truly are. Explore our three tiers of services and embark on a brand journey that empowers you to stand out in the crowd. Whether you're looking for quick alignment, a long-term strategy, or a complete branding solution, we have the expertise and passion to guide you every step of the way. Book a call with us today or inquire directly with Gen - genielycruz@gmail.com